About Us

Al Firuz Trading LLC

Firuz Group, specifically Al Firuz Trading LLC FZ, takes pride in being a distinguished wholesale exporter of premium European Fast-Moving Consumer Goods (FMCG) rooted in the heart of the Middle East. With a deep understanding of market dynamics and an extensive network of partnerships, we have established ourselves as a beacon of quality and reliability in the industry.

Our primary focus centers around sourcing branded goods from Europe, the UK, and Asia, while keeping prices competitive to meet the escalating global demand. Within our diverse portfolio, we offer an extensive array of both food and non-food products, including confectionery and non-food items. Our dedication to consistency, exceptional lead times, and maximum product shelf life ensures that we provide our clients with the best of both worlds.

Firuz Group proudly collaborates with some of the world’s most distinguished brands, including Unilever, Procter & Gamble (P&G), PepsiCo, Reckitt, Mondelez International, Kraft Heinz, and Ferrero. These esteemed partnerships reflect our commitment to excellence and underscore our dedication to providing only the finest products to our clientele. Experience the world of premium international brands with Firuz Group. Elevate your exports, consolidate your reach, and join us in shaping the future of global trade.


Honesty | Integrity | Caring | Empowering | Teamwork | Excellence | Unity


At Al Firuz Trading LLC, our vision is to be a pioneering force in global trade, recognized for our unwavering commitment to excellence, innovation, and fostering enduring partnerships. We aspire to empower businesses with access to premium brands, elevate consumer experiences, and contribute to the growth of diverse markets.


Our mission at Al Firuz Trading LLC is to curate and deliver exceptional products that enrich lives and enhance businesses. Through strategic sourcing, efficient distribution, and a relentless pursuit of quality, we aim to be the preferred partner for import and distribution in the Middle East and beyond. Our dedication to integrity, reliability, and customer-centricity drives us to create value for our stakeholders, foster sustainable growth, and make a lasting impact in the world of trade.